The Funnel Illusion You’ve invested in marketing automation. You’ve built out your lead scoring models.…
Jen londonAugust 13, 2025
This article appears in Customer Think online. So, your team has found the perfect, looks-great-on-paper…
Jen londonOctober 8, 2024
This article appears in Customer Think online. If the technology industry just happened to rain…
Jen londonOctober 2, 2024
The Healthcare industry stands at the brink of a revolution driven by data analytics. In…
Jen londonSeptember 5, 2024
The Gist Opportunity knocks. Economic uncertainty is an opportunity to invest in customer experience, not…
Jen londonJune 20, 2024
A Q&A With ÂÜÀòÊÓƵ Sr. Strategist Elizabeth (Libby) Melbert Insight management platforms can be…
Jen londonOctober 13, 2023
They step on each other’s toes, they battle for worth, and they can’t – or…
Jen londonJune 15, 2023
In the current context, when behaviors are shifting more radically than ever, it’s vital to…
Jen londonJanuary 19, 2023
In this excerpt from the 2022 guide, "7 Tips to Modernize Your Self-Service Customer Care,"…
Jen londonDecember 28, 2022
At ÂÜÀòÊÓƵ we tailor Patient Support Program (PSP) Ecosystems to the needs of patients…
Jen londonApril 15, 2021
What’s in Your Basket? You’re finally upgrading to a top-of-the-line smartphone. It has the features…
Jen londonJune 29, 2020